Upcoming Webinar:

Top 10 Procurement Tactics Stealing Your Profits

April 15, 2020 – 12 p.m. EDT

Have you ever questioned the behavior or actions of a professional buyer because they seemed out of place or illogical? Have you ever debriefed a "successful" negotiation and wondered if you needed to concede that final discount? 

If so, congratulations! You're one step closer to identifying procurement's nasty, yet very effective, tactics that have created the destructive discounting culture in most B2B markets today. 

The fact is, procurement has a 15-year lead in B2B negotiation training and, as a professional function, they dedicate significantly more time and resources to learn how to drive prices lower.

Join us as we discuss the 10 most common procurement tactics covered in our Negotiating with Backbone initiative and take another step toward preparing for your next negotiation. 

Presented By

Mike Cannestra

Mike Cannestra

Vice President

Holden Advisors






Patrick Profile 2019

Patrick McCullough


Holden Advisors