Critical Elements to Enable Value-Based Selling and Successful Pricing.
Sales teams around the globe are undergoing transformation to drive growth and profitability for B2B companies. Critical to this successful transformation is equipping salespeople for value-based customer negotiations rather than negotiations based on price.
This whitepaper will take you through:
- The key reasons sales transformations fail
- The 3 functional areas of the value discipline
- Making customer value work for you, and your sales teams