Upcoming Webinar:

Know Your Buyer: Reading the Tells at the Table

January 11, 2019 – 12 p.m. EST

Too many sellers adopt a one-size-fits-all negotiation strategy which results in leaving money on the table.  Join us for our complimentary webinar where we'll discuss how to adjust your negotiation tactics based on your customer’s purchasing style.

We’ll look at subtle tells the buyer uses that reveal their true interest in your solutions and allow you to adjust your strategy, using the best tactics to keep the conversation focused on partnering, not price.  No two customers are the same; no two opportunities are identical. Through this webinar, we'll make sure you have the right tools on hand to adjust your negotiation strategy and win.

In this webinar, you'll learn:

  • How to differentiate between the 4 distinct buyer types
  • How to recognize the selling scenario you're facing based on your current position (Advantaged or Disadvantaged)
  • How to employ 8 strategies and tactics to defend your price and value

Presented By

Tim Mullane

Tim Mullane

Vice President, Holden Advisors






Travis Umpleby

Travis Umpleby

Business Manager, Holden Advisors