Know Your Buyer: Reading the Tells at the Table
January 11, 2019 – 12 p.m. EST
Too many sellers adopt a one-size-fits-all negotiation strategy which results in leaving money on the table. Join us for our complimentary webinar where we'll discuss how to adjust your negotiation tactics based on your customer’s purchasing style.
We’ll look at subtle tells the buyer uses that reveal their true interest in your solutions and allow you to adjust your strategy, using the best tactics to keep the conversation focused on partnering, not price. No two customers are the same; no two opportunities are identical. Through this webinar, we'll make sure you have the right tools on hand to adjust your negotiation strategy and win.
In this webinar, you'll learn:
- How to differentiate between the 4 distinct buyer types
- How to recognize the selling scenario you're facing based on your current position (Advantaged or Disadvantaged)
- How to employ 8 strategies and tactics to defend your price and value